MEDIA EXAM PAPER 1

DIRT PPE PAPER 1

Source A – Axe – From the Unleash the Chaos campaign 2017

 

Source A: BBH advertising agency launched the above-the-line brand campaign for Lynx Attract in 2017. The brand includes its first women’s variants with fragrances both "for him" and "for her".

Media Language and Representation

1.      Explain how representations in adverts are constructed, and how they reflect the social and cultural contexts in which they were made. Refer to Source A to support your points.

In this you must include:

·         How issues/individuals/social groups are represented

·         Reference to media language and the way it supports the representation (look at specifics such as typography, layout, etc)

·         How the representations and stereotypes have been influenced by the social and cultural contexts

(15 marks)

2.      Analyse how Big Issue magazine front covers represent social, cultural and/or political events. Use one or more examples you have studied to support your answers.

In your answer you must:

·         Explore how the combination of elements of media language on the magazine cover influence meaning

·         Analyse the use of intertextuality to create meaning in the source

·         Make judgements and reach a conclusion on the effects of the representations on society

 [10 marks]

3.      How are the different groups or individuals represented in one music video you have studied?

In your answer you may refer to:

·         How media language has been used to create these representations

·         Whether these representations are underrepresented or misrepresented

·         Positive or negative stereotypes

 [10 marks]

YEAR 12 PPE PAPER 1 Media Language and Representation

Name: Rosie Hayles          Date: 02/07/19                             Mark: 24 Out of 35

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence

AO2 Apply knowledge and understanding of the theoretical framework of media to:

Analyse media products/Evaluate academic theories/ Make judgements and draw conclusions

Level 3 A/B 80+/70%	·         A comprehensive response to the set question ·         Comprehensive and accurate knowledge and understanding ·         Convincing, perceptive and accurate analysis ·         Convincing, perceptive and accurate evaluation ·         Highly developed and accomplished judgements and conclusions The response demonstrates a highly developed and detailed line of reasoning which is coherent and logically structured. The information presented is entirely relevant and substantiated.
Level 2 C/D 60/50%	·         An adequate response to the set question ·         Adequate and generally accurate knowledge and understanding ·         Adequate and generally successful analysis ·         Adequate and generally successful evaluation ·         Adequate and generally well-reasoned judgements and conclusions The response demonstrates a line of reasoning with some structure. The information presented is in the most part relevant and supported by some evidence.
Level 1 E/U 40%-	·         A minimal response to the set question ·         Minimal application of knowledge and understanding ·         Analysis is minimal and/or largely descriptive and may not be relevant ·         Evaluation is minimal or brief, and is likely to be largely descriptive ·         Judgements and conclusions, if present, are minimal with limited support ·           Information presented is basic and may be ambiguous or unstructured. The information is supported by limited evidence.

Question 1 Unseen Advert Axe for men and women

INSERT PIC of Advert ADD TEACHER FEEDBACK AND REFLECTION HERE Identify a strength or strengths in your assessment:  the strength in my exam would be my the advert analysis and description. the highlighted social and cultural contexts and the connotations.  What are the areas you need to improve? To improve, i should use the references to attraction, including facial expressions and the setting.  What do you need to focus on for your next assessment?  Exploring deeper connotations and analyzing and describing very detailed parts of the advert (facial expressions etc.)

Question 2 Big Issue

ADD TEACHER FEEDBACK AND REFLECTION HERE Identify a strength or strengths in your assessment: the strengths in this question would be the description of the cover and memory skill of remembering the details within the cover. What are the areas you need to improve? i need to include a different covers other than the OCR abba cover. provide an alternative.  What do you need to focus on for your next assessment?  provide more detail about the intertextuality

Question 3 Music Videos

ADD TEACHER FEEDBACK HERE Identify a strength or strengths in your assessment: identifying the overall message, and including shots etc. What are the areas you need to improve?  include all of the representations rather than a select few.  What do you need to focus on for your next assessment? revising the whole corinne bailey rae video and including more detailed camera shots.