Showing posts with label video games. Show all posts
Showing posts with label video games. Show all posts
MINECRAFT CONSTRUCTION TASK ADVERTISING + PRODUCT
Last Slide
Evaluation -
Task Given & Target Audience:
What was the name of your brand?
What research and planning did you undertake?
MINECRAFT ESSAY
MineCraft is an open-world, sandbox RPG game created and designed by Marcus 'Notch' Perrson in May 2009 which was fully, further developed by Mojang who also was responsible for the publication of the product, until it was bought by Microsoft in 2014. The game knows no boundaries and is only limited by your own imagination, with infinite replay-ability which is a vital reason for the game making such success, selling over 150,000,000 copies worldwide.
The game has been made even more popular and has become a commercial success through famous Youtubers such as Ali-A (famous for playing games on his channel) who has 16M subscribers playing it and people then watching him play it and wanting it for themselves. In addition, the game itself was new to the market when it came out as it is the infinite, sand-box, multi-genre and child-friendly game that had created such a strong community of players, who all would talk about it and so word-of-mouth spread. The community that came as a result of the popularity of MineCraft also helped create the company's marketing campaign - by using the players' creations from their account, this allowed MineCraft to advertise it in this way eg. the Game Of Thrones world someone had created was used to show the detail that can be had and how creative it is which attracted more customers.
Minecraft was first played by Notch and he uploaded his gameplay to youtube for some feedback yet it didn't have a name at this point, then less than a week later, he released the free, classic version. With which, Notch started charging for downloads of the game at £8 and would update it and add features every Friday where also, the sales were rising. From September 2009 to December Mojang developed the game and added gradually, a survival mode, bigger terrains and larger maps. This gradual release of more and more exciting new features of the game kept consumers excited for the releases and they wanted to be a part of it. It is now a commercial success with over 150 million copies sold (4th quarter of 2018 statistics) and an estimated 55 million people playing the game every month. It is known to be the second best-selling game of all time. With the purchase Microsoft made from Mojang in 2014 for $2.5 billion to buy the game, Microsoft has now allowed the game to be platform agnostic and the digital distribution has allowed the game to be accessible through almost any device, as opposed to just PC where it started.
Also, due to the success, it has been able to create 'spin-off' games to further increase revenue such as 'Story-Mode', 'Education Edition', the education edition was created by Microsoft to be used for educational purposes which was very beneficial because there was no age limit, young children were playing the game already, so releasing as game for education was perfect as they would enjoy the activities on a game they love.
The game has been made even more popular and has become a commercial success through famous Youtubers such as Ali-A (famous for playing games on his channel) who has 16M subscribers playing it and people then watching him play it and wanting it for themselves. In addition, the game itself was new to the market when it came out as it is the infinite, sand-box, multi-genre and child-friendly game that had created such a strong community of players, who all would talk about it and so word-of-mouth spread. The community that came as a result of the popularity of MineCraft also helped create the company's marketing campaign - by using the players' creations from their account, this allowed MineCraft to advertise it in this way eg. the Game Of Thrones world someone had created was used to show the detail that can be had and how creative it is which attracted more customers.
Minecraft was first played by Notch and he uploaded his gameplay to youtube for some feedback yet it didn't have a name at this point, then less than a week later, he released the free, classic version. With which, Notch started charging for downloads of the game at £8 and would update it and add features every Friday where also, the sales were rising. From September 2009 to December Mojang developed the game and added gradually, a survival mode, bigger terrains and larger maps. This gradual release of more and more exciting new features of the game kept consumers excited for the releases and they wanted to be a part of it. It is now a commercial success with over 150 million copies sold (4th quarter of 2018 statistics) and an estimated 55 million people playing the game every month. It is known to be the second best-selling game of all time. With the purchase Microsoft made from Mojang in 2014 for $2.5 billion to buy the game, Microsoft has now allowed the game to be platform agnostic and the digital distribution has allowed the game to be accessible through almost any device, as opposed to just PC where it started.
Also, due to the success, it has been able to create 'spin-off' games to further increase revenue such as 'Story-Mode', 'Education Edition', the education edition was created by Microsoft to be used for educational purposes which was very beneficial because there was no age limit, young children were playing the game already, so releasing as game for education was perfect as they would enjoy the activities on a game they love.
MINECRAFT TIMELINE
Story of MineCraft:
17th May 2009 - Notch first released the game with basic settings after he uploaded his gameplay to youtube
21st May 2009 - Accounts were able to be registered with the game in order to play it
24th May 2009 - Official Minecraft forum is opened and the community is built
8th June 2009 - Multiplayer was first released and new terrains were built with bigger maps
20th October 2009 - Beginning of the survival test, so the settings were survival and freeplay
17th June 2010 – Minecraft passes 20,000 sales.
22nd July 2010 – First over internet test of survival mode on multiplayer.
16th October 2010 – Mojang was founded by Notch.
22nd December 2010 – Minecraft beta version was released.
15th January 2011 – Minecraft reaches a million sales.
1st July 2011 – Minecraft passes 10 million registered users.
9th May 2012 – released on Xbox 360, the game was becoming platform agnostic
12th December 2013 – Minecraft surpasses 13 million sales.
4th September 2014 – PlayStation four edition released.
5th September 2014 – Minecraft Xbox One edition released.
30th June 2015 – Minecraft surpasses 20 million sales.
13th October 2015 – Minecraft story mode released.
17th December 2015 – Minecraft Wii U edition released
2nd June 2016 – Minecraft sold over 100 million times across all platforms and becomes one of the bestselling games ever.
27th June 2016 – Minecraft announces release of Minecraft the Movie
10th December 2017 – Minecraft hits 74 million hits 74 million active players and 144 million total sales.
21st Jun 2018 - MineCraft was released on Nintendo Switch
17th May 2009 - Notch first released the game with basic settings after he uploaded his gameplay to youtube
21st May 2009 - Accounts were able to be registered with the game in order to play it
24th May 2009 - Official Minecraft forum is opened and the community is built
8th June 2009 - Multiplayer was first released and new terrains were built with bigger maps
20th October 2009 - Beginning of the survival test, so the settings were survival and freeplay
17th June 2010 – Minecraft passes 20,000 sales.
22nd July 2010 – First over internet test of survival mode on multiplayer.
16th October 2010 – Mojang was founded by Notch.
22nd December 2010 – Minecraft beta version was released.
15th January 2011 – Minecraft reaches a million sales.
1st July 2011 – Minecraft passes 10 million registered users.
9th May 2012 – released on Xbox 360, the game was becoming platform agnostic
12th December 2013 – Minecraft surpasses 13 million sales.
4th September 2014 – PlayStation four edition released.
5th September 2014 – Minecraft Xbox One edition released.
30th June 2015 – Minecraft surpasses 20 million sales.
13th October 2015 – Minecraft story mode released.
17th December 2015 – Minecraft Wii U edition released
2nd June 2016 – Minecraft sold over 100 million times across all platforms and becomes one of the bestselling games ever.
27th June 2016 – Minecraft announces release of Minecraft the Movie
10th December 2017 – Minecraft hits 74 million hits 74 million active players and 144 million total sales.
21st Jun 2018 - MineCraft was released on Nintendo Switch
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