(comparison of two newspapers)
Q1. CLIFT - colour, layout, image, font, typography
masthead
news values
hard/soft news
conventions
political preference of newspaper (daily mail- mid- market / right wing) (guardian - more factual (broadsheet) left wing)
Q2. Representation
both newspapers have different opinions and portray the story in different ways
compare the differences in how they represent the subject of the story
daily mail- mentioning 'our' in reference with tennis (keeping it British)
Q3. technological advances
proliferation of news platforms
social media
apps
price
convenience
advertisers give to online -> cheaper
shirky
constant updates
immediacy - breaking news
why newspaper sales are declining
Shirky / Gerbner's theories
Gerbner - brexit, trump, immigration, NHS, education
Shirky - participatory media , discussion, images of catastrophes sent in, retweets vt
