assessment 1B

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence

AO2 Apply knowledge and understanding (KU) of the theoretical framework of media to:

Analyse media products/ Make judgements and draw conclusions

Questions were: 1.News values and conventions 2. Representation of Ethnicity 3. Technology 4. Shirky/Gerbner Identify a strength or strengths in your assessment: ·         Comparison with the two newspapers ·         Technological advances with media ·         Key words What are the areas you need to improve? ·         Theories ·         How they affect current media What will you do to improve in your next assessment? Any particular areas or study skills? ·         Learn various theories and theorists ·         Clift ·         CUPPTUNE ·         DrCAGES

Media Language and Representation

1.      Explain how representations in adverts are constructed, and how they reflect the social and cultural contexts in which they were made. Refer to Source Ato support your points.

In this you must include:

·         How issues/individuals/social groups are represented

·         Reference to media language and the way it supports the representation (look at specifics such as typography, layout, etc)

·         How the representations and stereotypes have been influenced by the social and cultural contexts

[20 marks]

2.      Analyse how Big Issue magazine front covers represent social, cultural and/or political events. Use one or more examples you have studied to support your answers.

[20 marks]

In your answer you must:

·         Explore how the combination of elements of media language on the magazine cover influence meaning

·         Analyse the use of intertextuality to create meaning in the source

·         Make judgements and reach a conclusion on the effects of the representations on society

3.      How are the different groups or individuals represented in one music video you have studied?

In your answer you may refer to:

·         How media language has been used to create these representations

·         Whether these representations are underrepresented or misrepresented

·         Positive or negative stereotypes

 [20 marks]