Assessment 1A Questions
LANGUAGE
With reference to the TV drama poster, answer questions 1-3
Q1: How is media language used to create meaning?
With reference to Media Language – Camera, Mise En Scene, Denotation, Connotation, Layout, Colour, Text
Q2. Who is the target audience and how do you know?
Q3. What are the various readings and interpretations of the advert?
(40)
GENRE
Q4:
What is genre? How does the theorist Steve Neale define genre? What codes and conventions are used to identify genre?
Give examples of media texts to support your answer.
(25)
INDUSTRY
Q5. With reference to the industry you have researched and presented:
· How far do you agree with Curran and Seaton's ideas that media concentration generally limits or inhibits variety, creativity and quality?
· How have advances in technology affected the distribution and consumption of the media products?
· How is the media industry you have studied regulated and are there any areas which you think may be hard to enforce?
(35)
MARK SCHEME
Questions 1-3 Media Language (40)
(Comprehensive 28-40, Adequate 18-27, Minimal 1-17, 0 No response or no response worthy of credit)
· Comprehensive, detailed and accurate application of knowledge and understanding of
Media language to analyse source A.
· Explaining how the media language fits these conventions, mise en scene to include layout, typography
· Convincing, perceptive and accurate analysis of representations in Source A, which consistently provides logical connections and a good line of reasoning.
· Reference to Source is detailed and accurate.
· Target audience defined by main character, themes, title of programme, genre, channel 4, Sunday night at 9pm (school night). Sponsored by Lexus.
Question 4 Genre (25)
(Comprehensive 17-25, Adequate 10-16, Minimal 1-9, 0 No response or no response worthy of credit)
· Precise and relevant reference to Steve Neale’s genre theory – repetition and difference / hybrid
· Comprehensive, detailed and accurate application of knowledge and understanding with media examples of codes and convention of genre (ie. DISTINCT)
Question 5 Industry (35)
(Comprehensive 22-35, Adequate 11-21, Minimal 1-10, 0 No response or no response worthy of credit)
· A comprehensive response to the set question.
· A comprehensive and accurate knowledge and understanding of the industry studied
· Answer is supported by detailed and accurate reference to Curran and Seaton.
· Clear and precise and balanced explanation of the impact of digitally convergent media platforms on production, distribution and consumption
Cameras, editing techniques, special effects, marketing tricks online, clever campaigns that go viral, cinemas 3D, super screen, IMAX, 4D, screen X for film for eg
Podcasts, social media, interactive websites, comments etc
· Answer is supported by generally accurate reference to the regulation of industry studied.
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