bbc 13,16,17

slide 13

Which programmes are most clearly fulfilling their PSB remit?

BBC 1,2, 3, 4, Channel 4

What range of programmes are offered? 

radio, TV, bbc iplayer, news 

Which audiences are being targeted?

all aspects of the BBC appeal to different target audiences. For example, BBC radio 1 appeals to a primary audience of 15-29 year olds whereas BBC radio 2 is aimed at boomers rather than the millennials. BBC iPlayer appeals to a range of audiences depending on the shows featured on there and whether or not the audience has the technology to be able to access it.

Which one of the 3 principles are most in evidence in which programmes?


The purpose being to inform, entertain and educate overall is obvious that they fit into the separate programmes the BBC offer. The news provides the information and through the BBC News, the radio then people are educated through the news, also. Lastly, the audience are entertained through the TV and music on the radio and iPlayer. 



Research


First presenter of breakfasts show: Tony Blackburn 


DJs who have presented the show: Tony Blackburn, Nick Grimshaw, Greg James, Mike Read, Simon Mayo and Chris Moyles.


Nick Grimshaw Info: Nicholas Peter Andrew Grimshaw was born 14 August 1984 is an English television and radio presenter. Known for having hosted a variety of shows on BBC Radio 1 including The Radio 1 Breakfast Show between 2012 and 2018. He is also known for his Channel 4 roles in T4 and The Album Chart Show.


Weekly Listeners: 4.9 million weekly listeners in the third quarter of 2018. 

Ben Cooper controls the bbc radio 1 music 


BBC is government funded.


BBC has no adverts in the radio commentary whereas ads are one of the main sources of money income for commercial radio stations.


Attracting their target audience:


  • For BBC Radio aiming their target audience at the 15-29 year olds, they tag and include mainstream pop artists including hashtags to become a trending page.
  • they use exclamatory sentences with hyperbole's which attracts the audience as they believe the over exaggeration 
  • they incorporate emojis for added relation to the young generation 





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