ADVERTISING + MARKETING

Advertising:

Set products:  Old spice

                          Lucozade

                          Shelter (charity advertisement)

What is the producer’s purpose of the advert?

What is being represented? (Positive/negative)

How do they use media language?

Marketing:     Creating awareness of somethings release

                            Creating interest in the product/film itself

                            Generate desire to see the film or purchase the product

Purpose of marketing – importance of audience figures and profits and gauging the commercial success of a media product.

4 Ps:

-price

-product

-placement

-promotion

USP – unique selling point

Copy – written explanation of product

Slogan – highlights attributes

Logo – symbol recognisable

Typography – text

Brand identity – what the product ensures

*Include camera shots (revision) 

Analysis: colour, type of shot, angle, focus, mise en scene, realism? narrative?, how are the subjects represented? themes/messages, target audience 

CLAMPS   (spatial behaviour) Actors are overlooked. 

                         include lighting (key light, high-key, low-key, back/top/under lighting)