the big issue
· Media language and representations – social, cultural or political context (influence how media language is used)
· Media constructs representations
· Niche audience, outside commercial mainstream
· 2 front covers of the big issue learnt from September (2 years onwards)- front covers should demonstrate representations that are alternative to the mainstream and of national significance – issues/ events
· Study magazine products
· CLIFT (for front cover) , locations, CLUMPS, choice of camera shots, angle, typography, FAM, mise en scene
· Do not study online magazine
· £2.50
· Most expensive advert - back cover, 2nd = the back of the front cover
terms:
o Circulation – number of magazine copies sold (big issue surpassed 200
million copies from 2016)
o Readership – total number of people likely to read it
o Mass audience – readership on a very large scale
o Niche audience – narrow group of readers
o Subscription – reader pays for a set number of copies at a lower price in advance and receives them by post
o Readership – total number of people likely to read it
o Mass audience – readership on a very large scale
o Niche audience – narrow group of readers
o Subscription – reader pays for a set number of copies at a lower price in advance and receives them by post
o Intertextuality - one or more media texts working together
o Enigma Code - want to read on
o Enigma Code - want to read on
o Masthead - title
o Plug - text referencing something in the magazine
o Puff - story given prominence on the cover
o Cover star - star on the front
o Anchorage text - text that anchors main image
o Banner - text runs across bottom of cover
o Skyline - text runs across top of cover
Advertising Triangle - Producer
Audience Advertisement
- 70% of magazine income comes from sales and advertising
- Magazines with small circulation rely on advertising.
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