CHARITY AD CONVENTIONS

charity ad conventions:

-empathy
-Image of victim maybe isolated
-Sombre mode of address
-Use of colour
-colour associated with brand
-Web address
-Invitation to interact with company / donate
-Message will be text / image based
-The creation of sympathy for the subject of the charity (use of facts and statistics)
-The creation of empathy for the subject of the charity ( use of images - how would you feel if you

-were in their shoes?)
-Shock – make you feel that you have to contribute to the charitable cause (disturbing images)
-Charity name / logo
-Slogan