-2011 campaign
-founded in 1966 in london.
-ken loach's cathy come home was pivotal
-aims to help people with homelessness and bad housing.
-gives advice/ lobbies government to make changes to improve housing
-main focus of campaign is poster ads, facebook and mobile messaging
-campaign ran for 6 weeks
-texting is easy to donate money
-shelters campaign was created by amplify on a pro Bono (free) basis
-aimed to be shocking/ to stand out
-purpose: to campaign/ provide info
-aims: raise awareness - especially with the recession
(set texts) (-conventions used)
No comments:
Post a Comment