DIRT Q3

ASSESSMENT Q3 NEWS LIAR

GBHS MEDIA STUDIES A LEVEL Reflection

Name: Rosie Hayles                                     Date: 17/10/19

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence (5)

AO2 Apply knowledge and understanding of the theoretical framework of media to analyse media products (KU) of the theoretical framework of media to:

Analyse media products/ Make judgements and draw conclusions (10)

Q3 Technological advances have created a long term decline in the circulation of national newspapers. Explain how the newspaper industry has responded to these changes. Identify a strength or strengths in your assessment: The structure and inclusion of basic facts like the audience, readership etc. worked well and also the explanation of the positive and negative effects of the technological advances toward newspaper sales. What are the areas you need to improve? Specific examples are needed, more description of adverts and subscriptions. What will you do to improve in your next assessment? Any particular areas or study skills? Include more detail regarding the paywalls on some online sites, include advertising and the targets of that for the guardian and the daily mail.

Q 3

The content below is not prescriptive and all valid points should be credited. It is not expected that responses will include all of the points listed but once again a lot of you have failed to give specific web examples and ways the newspapers are adapting to these changes and the relationship with their audiences. 

AO1:2

Responses will demonstrate knowledge and understanding of contexts of media and their influence on media products and processes including:

·        Some have pay walls DT, Times

· explaining the economics of traditional and online editions of The Guardian and the Daily Mail newspapers (for example, paid for primarily by advertising based on audience number/ demographic as well as direct sales)

· showing the significance of these changes for traditional print editions and online editions and newspaper audiences (e.g. The Guardian focusing on its online content and seeking to develop a donation-based culture; the Mail moving slightly downmarket with clickbait stories hosted on MailOnline; both papers are still seeking to maintain their print editions although these are making a loss)

· explanation of technological convergence and/ or the proliferation of technology and the effect this has had on institutional process and audiences with reference to economic context (for example, The Guardian’s use of email to attract a regular audience; targeted advertising; the need for stories to be published online throughout the day as rolling news) GIVE SPECIFIC EGS

· explaining the economic effect of the decline of traditional print editions, for example, with reference to circulation and yearly sales figures of traditional print versions and the rise of online subscription (neither The Guardian nor the Mail currently operate a paywall, compared to some of their competitors, although there is some debate as to whether this model is sustainable) HOW DOES THE GUARDIAN ASK READERS FOR MONEY?

· explaining the economic implications of how newspapers are in competition for readers and how advertising revenue from the ‘new’ media is vital - GIVE EGS OF ADVERTISERS

· explaining the different platforms used by audiences to access news content from The Guardian and Daily Mail with reference to the growth in online readership (give some numbers) and the impact on how audiences consume news (use of specific social media, websites means many consumers no longer pay for news content). GIVE SPECIFIC EGS. 

Notes

The Guardian raised it’s price to £2.20

What kind of advertising on the Guardian website

Social media DM flipbook, pinterest, snapchat, twitter, Instagram, fb

Guardian subscribe or donate

DM 2013 – almost 4000 million 2018 just over 1 million newspaper sales

DIRT Q1

ASSESSMENT 1A - GBHS MEDIA STUDIES A LEVEL Marksheet

Name: Rosie Hayles    Date:  29/10/18       Mark:  

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence

AO2 Apply knowledge and understanding of the theoretical framework of media to:

Analyse media products/Evaluate academic theories/ Make judgement and draw conclusions

Level 3 57+ A/B	·         A comprehensive response to the set question ·         Comprehensive and accurate knowledge and understanding ·         Convincing, perceptive and accurate analysis ·         Convincing, perceptive and accurate evaluation ·         Highly developed and accomplished judgements and conclusions The response demonstrates a highly developed and detailed line of reasoning which is coherent and logically structured. The information presented is entirely relevant and substantiated.
Level 2 40-56 C/D	·         An adequate response to the set question ·         Adequate and generally accurate knowledge and understanding ·         Adequate and generally successful analysis ·         Adequate and generally successful evaluation ·         Adequate and generally well-reasoned judgements and conclusions The response demonstrates a line of reasoning with some structure. The information presented is in the most part relevant and supported by some evidence.
Level 1 Up to 40 D/U	·         A minimal response to the set question ·         Minimal application of knowledge and understanding ·         Analysis is minimal and/or largely descriptive and may not be relevant ·         Evaluation is minimal or brief, and is likely to be largely descriptive ·         Judgements and conclusions, if present, are minimal with limited support ·           Information presented is basic and may be ambiguous or unstructured. The information is supported by limited evidence.

Identify a strength or strengths in your assessment:

 My analysis of questions 1-3 were my best marked questions as I explained every interpretation I had of the poster given. In addition, I was strong analyzing the audience.

 What are the areas you need to improve?
 • Explain the icons and props used in the poster.
 • Explain why the left side of the poster is sad.
 • Get my years correct
 • Explain repetition and differences when analyzing Steve Neale
 • Genre
 • More analysis on Big 6

 What do you need to focus on for your next assessment?
 • Genre
 • Examples
 • How the poster makes the reader feel and why

DIRT Q4

DIRT ASSESSMENT 4 - GBHS MEDIA STUDIES A LEVEL

Name:  Rosie Hayles                                    Date:

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence

AO2 Apply knowledge and understanding of the theoretical framework of media to:

Analyse media products/Evaluate academic theories/ Make judgements and draw conclusions

Level 3 A-B	·         A comprehensive response to the set question ·         Comprehensive and accurate knowledge and understanding ·         Convincing, perceptive and accurate analysis ·         Convincing, perceptive and accurate evaluation ·         Highly developed and accomplished judgements and conclusions The response demonstrates a highly developed and detailed line of reasoning which is coherent and logically structured. The information presented is entirely relevant and substantiated.
Level 2 C	·         An adequate response to the set question ·         Adequate and generally accurate knowledge and understanding ·         Adequate and generally successful analysis ·         Adequate and generally successful evaluation ·         Adequate and generally well-reasoned judgements and conclusions The response demonstrates a line of reasoning with some structure. The information presented is in the most part relevant and supported by some evidence.
Level 1 D- E	·         A minimal response to the set question ·         Minimal application of knowledge and understanding ·         Analysis is minimal and/or largely descriptive and may not be relevant ·         Evaluation is minimal or brief, and is likely to be largely descriptive ·         Judgements and conclusions, if present, are minimal with limited support ·           Information presented is basic and may be ambiguous or unstructured. The information is supported by limited evidence.

Identify a strength or strengths in your assessment: What are the areas you need to improve? What do you need to focus on for your next assessment?

DIRT Q2

ASSESSMENT Q2 NEWS LIAR

GBHS MEDIA STUDIES A LEVEL Reflection

Name:  Rosie Hayles                                    Date:

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence (5)

AO2 Apply knowledge and understanding of the theoretical framework of media to analyse media products (KU) of the theoretical framework of media to:

Analyse media products/ Make judgements and draw conclusions (10)

Question: 2 How does media language incorporate viewpoints and ideologies in these front pages of the Guardian and the Daily Mail. Identify a strength or strengths in your assessment: The comparison worked well and the inclusion of the media language terminology. What are the areas you need to improve? write whether its mid-market, the political ideologies in more detail and examples from the front cover to support what i say. What will you do to improve in your next assessment? Any particular areas or study skills? ^^^

Q2 Points that could have been made

·         Differences in colour

·         Ratio of image to text – text heavy Guardian

·         Hard/soft news – Guardian three hard news stories all politics one international story

·         Formal/informal language

·         Guardian left leaning / Daily Mail

·         Close up head shots of DM old and aggressive Jagger, innocent young under SEX PESTS ideology of celebrity gossip and hyperbolic informal language

·         Daily Mail C1 C2 C3/ Guardian A B C

·         Alliteration language, saturated colour schemes

·         Size of fonts and capital letters DM