How is BBC Radio 1 Breakfast Show reaching, targeting and encouraging audience interaction?
The BBC Radio One Breakfast show uses numerous media forms and fun, games to target, reach and enforce an audience - of ages 15-35 to interact and become a part of their business. The breakfast show is the most well-known and loved as the audience appreciate the effort the BBC make to ensure they listen in.
Radio one is known for its innovative ways of reaching the largest possible audience including their uses of social media to encourage the younger proportion of their audience that are most likely to be on social media applications or YouTube in the mornings. They tweet and broadcast attractive headlines highlighting what the morning breakfast show will include, ensuring they include the celebrity feature and interactive 'Call in' games as these are entertaining for their audience. By creating Instagram, Twitter, YouTube etc. accounts they involve the audience in what happens within the broadcast which encourages them to listen in case their confession or input is mentioned. Radio One have a following of almost 50K and Greg James alongside with 1.5M. They use both accounts to promote the breakfast edition which will again, broaden the millennial audience that use it and see the posts. The interactive 'comment', 'like' etc. options prompt the audiences to interact with the show and talk to the crew.
They have also incorporated YouTube within their intention of reaching a wider audience as the radio one breakfast show is filmed within the studio which gives the visual, along with audio, aspect of the whole experience. Their short, edited clips show the fun atmosphere within the studio and their inside, work jokes are entertaining for the younger proportion of the audience. Along with this, they use hashtags to create trends and word of mouth making the radio more talked about amongst their followers and to gain more.
Another significant way that BBC radio one reach and target the audience with interactive methods is by their well-known little games and trends that include the audience. An example would be the comical '#PassThePasty' game where a caller claimed never to have eaten a Cornish pasty. So the aim was to travel the pasty across England by passing it to the various participators that were willing to travel some mileage in order to eventually get the infamous pasty to her. Strategically, this created much media attention to a point where there were celebrities intrigued to see if the pasty had got to her yet! Celebrity endorsement was a factor with the spread of the game as they would tweet about using the hashtag which would encourage their fans to then follow the radio to keep updated. With more and more of the country learning about this event, more people were encouraged to listen in to see the progress of the pasty until it finally reached its destination.
Finally, the presenter, Greg James plays a large part in the audience attraction as he is a young, upbeat, middle-class man with a sense of humour and a relate-able mindset in the mornings that the audience empathise with, if the audience did not like the presenter then there would be no show to interact with as this is a key aspect of the radio - especially for the target audience of 15-35 year olds. The audience calling feel that they know Greg James as they have been listening to him for a significant period of time and as he converses with the general public on a day to day basis, they feel at ease speaking with him which makes him a joy to wake up to.
In conclusion, i feel the BBC Radio one breakfast show have ensured they are trying all means to target, reach and interact with their target audience in order for them to continue to be a success. Reaching a widespread, millennial audience, by using Twitter, Snapchat etc, and incorporating entertaining, interactive games with the all ages, whilst still maintaining the informative and educational intentions of the showhas had a massively positive impact on the show, as it continues to grow.
RADIO ONE NOTES
BBC age - 96 years (since 18th October, 1922)
Lord Reith and his connection to the BBC - John Reith (1889-1971) founded the BBC. He was the general manager when it was set up as the British Broadcasting Company in 1922. He was its first director when it became a public corporation.
When did it start broadcasting Radio 1? - 30th September 1967
What are the BBC's five Public Purposes, as set out in the Royal Charter?
1. To provide impartial news and information to help people understand and engage with the world around them.
2. To support learning for people of all ages.
3. To show the most creative, highest quality and distinctive output and services.
4. To reflect, represent and serve the diverse communities of all the United Kingdom's nations and regions and, in doing so, support the creative economy across the United Kingdom.
5. To reflect the United Kingdom, its culture and values to the world.
What is the BBC's Mission? - To inform, educate and entertain.
What is the BBC's Vision? - To be the most creative organisation in the world.
What are the BBC's Values?
1. Trust foundation of the BBC: we are independent, impartial and honest.
2. We take pride in delivering quality and value for money
3. Audiences are at the heart of everything we do.
4. We respect each other and celebrate our diversity so that everyone can give their best.
5. We are one BBC; great things happen when we work together.
What does the licence fee cover? - 90%+ of the licence fee is spent on BBC TV channels, radio stations, BBC iPlayer and online services. The costs of administering the TV Licenses are less than you might think. For every £1 taken in licence fee payments, just 3p is spent on collection. A standard TV Licence now costs £150.50.
Lord Reith and his connection to the BBC - John Reith (1889-1971) founded the BBC. He was the general manager when it was set up as the British Broadcasting Company in 1922. He was its first director when it became a public corporation.
When did it start broadcasting Radio 1? - 30th September 1967
What are the BBC's five Public Purposes, as set out in the Royal Charter?
1. To provide impartial news and information to help people understand and engage with the world around them.
2. To support learning for people of all ages.
3. To show the most creative, highest quality and distinctive output and services.
4. To reflect, represent and serve the diverse communities of all the United Kingdom's nations and regions and, in doing so, support the creative economy across the United Kingdom.
5. To reflect the United Kingdom, its culture and values to the world.
What is the BBC's Mission? - To inform, educate and entertain.
What is the BBC's Vision? - To be the most creative organisation in the world.
What are the BBC's Values?
1. Trust foundation of the BBC: we are independent, impartial and honest.
2. We take pride in delivering quality and value for money
3. Audiences are at the heart of everything we do.
4. We respect each other and celebrate our diversity so that everyone can give their best.
5. We are one BBC; great things happen when we work together.
What does the licence fee cover? - 90%+ of the licence fee is spent on BBC TV channels, radio stations, BBC iPlayer and online services. The costs of administering the TV Licenses are less than you might think. For every £1 taken in licence fee payments, just 3p is spent on collection. A standard TV Licence now costs £150.50.
RADIO ONE PODCAST QUESTIONS
1) What was the task you were assigned?
We were assigned to create a three minute podcast based on the standard BBC Radio 1 breakfast show with Greg James. We were told to include the key aspects of a radio timeline, i.e celebrity/ public interaction, a game etc.
2) Who was in your group and what was everyone's role in the task?
Daisy - edited and recorded
Leo - radio presenter
Lily - radio presenter and interviewer
Rosie - weather and news broadcast
3) Who did you interview?
We interviewed different callers to play the game and a celebrity (Tom Holland).
4) What tracks did you choose and why?
We chose to incorporate British artists; Sam Smith; Catfish and the Bottlemen; Adele.
5) What was the running order?
To start, Leo introduced the show, then we included stings and the classic radio one indent, we played a music track, we then moved onto the interview with Tom Holland, an additional track plays and then we chose to finish with the news and weather.
6) Who is your target audience?
15-29 year olds
7) How did you relate to/ attract your audience?
We used a well known celebrity who has recently been noticed and adored amongst 15-29 year old due to the film he features in and its audience. We also played recent tracks in the charts that are big and widely listened to by a younger, millennial audience.
8) What was your initial feedback?
9) Identify what went well and what you would do differently:
WWW - I think we included all of the key, conventional radio broadcasting aspects and read confidently and clearly.
EBI - Make sure to use the time given yo you wisely so that you don't miss deadlines.
We were assigned to create a three minute podcast based on the standard BBC Radio 1 breakfast show with Greg James. We were told to include the key aspects of a radio timeline, i.e celebrity/ public interaction, a game etc.
2) Who was in your group and what was everyone's role in the task?
Daisy - edited and recorded
Leo - radio presenter
Lily - radio presenter and interviewer
Rosie - weather and news broadcast
3) Who did you interview?
We interviewed different callers to play the game and a celebrity (Tom Holland).
4) What tracks did you choose and why?
We chose to incorporate British artists; Sam Smith; Catfish and the Bottlemen; Adele.
5) What was the running order?
To start, Leo introduced the show, then we included stings and the classic radio one indent, we played a music track, we then moved onto the interview with Tom Holland, an additional track plays and then we chose to finish with the news and weather.
6) Who is your target audience?
15-29 year olds
7) How did you relate to/ attract your audience?
We used a well known celebrity who has recently been noticed and adored amongst 15-29 year old due to the film he features in and its audience. We also played recent tracks in the charts that are big and widely listened to by a younger, millennial audience.
8) What was your initial feedback?
9) Identify what went well and what you would do differently:
WWW - I think we included all of the key, conventional radio broadcasting aspects and read confidently and clearly.
EBI - Make sure to use the time given yo you wisely so that you don't miss deadlines.
RADIO ONE PRACTICAL
https://www.youtube.com/embed/Imun-kUyfd0
https://www.youtube.com/watch?v=Imun-kUyfd0
RADIO ONE TIMELINE
7:00-7:02
|
News and weather, programme indent
|
7:02
|
Audience call in, track (Arabella - Arctic Monkey), sting, track,(Ruin
my life- Zara Larsson)
|
7:09-7:12
|
Programme indent, song (Close to me- Ellie Goulding, Diplo, Swae Lee)
|
7:12-7:14
|
Sting, GJ introduces the listener and quiz, sting
|
7:14-7:20
|
quiz with listeners, sting, song (Little Simz - Offence), GJ gives out
contact details for audience to call in for quiz
|
7:22-7:28
|
Trail for an interview later, song (DJ Snake, Justin Bieber – let me
love you), programme indent, song (Jade Bird –Love has all been done before)
|
Sting,
News and sport
|
|
sting
|
|
Programme
ident. station ident
|
|
7:28-7:30
|
‘one,
radio one breakfast’ station indent, introduces Greg James – interacting with
audience
|
7:31
|
Programme
ident, sting – Greg James mentioned
|
7:31.25-7:31.25
|
(Jax
jones feat. Years & years – ‘play’) - programme ident /
sting
|
7:31.28
|
(Katy
Perry, ‘chained to the rhythm’) radio one jam slam overview
|
7.31.52
|
(Post
Malone ‘wow’) countdown to jam slam
|
7:32-7:35
|
(Jess
Glynne plays)
|
7:35-7:39
|
Greg
discusses a popular Netflix film (Cardi b clips) (Katy Perry clip)
|
8:14-
8:16
|
Mentioned
Remy Malik (Freddie mercury) in reference to an award ceremony ‘awkward
moment’
|
8:16-8:20
|
No
Oscars host – Kevin hart interview
|
8:20-8:22
|
Programme
ident , 2x stings / station ident
|
8:22-8:23
|
(the
vaccines – ‘all my friends’)
|
8:23-8:24
|
Sting –
Greg mentions radio 1 breakfast again , jam slam advertised again
News
begins – news beats (sting)
|
8:24-8:25
|
News
beat (sting) station ident, Political interview with mum about hunger,
migrant talk a lot
|
8:25-8:27
|
Christian
Hugel regarding meat interview, News beat / STING
|
8:27-8:28
|
Sting –
Greg mentions radio 1 breakfast again, jam slam advertised again
News
begins – news beats (sting)
|
8:28-8:29
|
News beat (sting) station ident, Political interview with mum
about hunger, migrant talk a lot
|
8:29-8:30
|
Christian
Hugel regarding meat interview, News beat / STING
|
8:40
|
Track – Real life, Duke Dumont
|
8:42
|
Programme ident
|
8:42
|
Track – Sweet but psycho, Ava Max
|
8:45
|
Intro into studio crew – discuss what’s coming up
|
8:46
|
Talks about a series ‘breaking dad’ on ITV
|
8:49
|
Track – Who R U? Anderson.Paak
|
8:52
|
Reads out audiences messages related to their
reactions on ‘breaking bad’ and what has been speaking about previously
|
8:53
|
Greg announces a star listener, giving a prize as
a cookbook and a cassette for Mabel’s album
|
8:54
|
Track – Shake it off, Taylor Swift
|
8:57 (2:24)
|
Track – Nothing breaks like a hear, Miley Cyrus
|
9:01 (2:28)
|
’10 minute takeover’ – STING, Greg gives out the
phone number to pick 3 songs chosen by the audience
|
9:02 (2:29)
|
Picked a random person to choose their first song
for ’10 minute takeover’
|
9:02
|
Track – Freed from desire, Gala Rizzatto
|
9:06
|
Track – Give me the love, Sean Paul
|
9:10
|
Track – Girls and Boys,
|
9:13
|
End of 10-minute takeover, recalls the songs and
people who sent them in and says they will be doing another 10-minute
takeover tomorrow
|
9:13
|
Programme ident, sting
|
9:13
|
Track – Without me, Halsey
|
9:17
|
Track – Medicine, bring me the horizons
|
9:20
|
Track - Bring me the horizon,
Medicine. Genre = pop, pop rock, alternative rock
|
9:23
|
Discussion by Greg James.
|
9: 25
|
Album promotion for 1975. Track – 1975, Girls.
Genre = rock, pop, alternative rock
|
9:30
|
Small discussion. Track – Losing It, Fisher.
Genre = house
|
9:33
|
News beat – politics, general news, and
sport.
|
9:40
|
Track – Sigrid, Sucker Punch. Ident. Genre = pop
|
9:44
|
Track – Imagine Dragons, Thunder. Genre =
synth-pop
|
9:50
|
Track – Kojey Radical and Mahalia, One night
only. Lead to a short discussion about The Artist. Genre =
R&B/soul
|
9:56
|
Ident. Track – Major Lazer Light it up. Genre =
Moombahton, Dance/synth. Track – Sia, Elastic heart. Genre =
electric pop trap.
|
10:00
|
End show
|
RADIO TIMELINE QUESTIONS
How does the programme promotes British music?
The radio station primarily play British bands and artists and they promote them more than other bands of different nationalities. Furthermore, they promote British festivals on their show.
The radio station primarily play British bands and artists and they promote them more than other bands of different nationalities. Furthermore, they promote British festivals on their show.
What percentage of tracks played during your slot were British?
10/17 songs (75%)
What genres of music were played during your slot?
Do a tally.
Pop – 16
Indie – 3
Alt/rock – 1
RnB/ hip-hop – 6
Celebrity interviews – who is being interviewed and what are they being interviewed about?
How many of the interviews are with British people?
MPs, rami malik, kevin hart - 3
News items – list the stories and identify which relate to Britain.
Murders, immigrants, weather, politics, sports news,
Quizzes and games – what can you win?
Jam slam – different prizes (tickets etc. )
How does the broadcast fits into the BBC ethos of ‘informing, educating and entertaining’?
The news informs, the educating is through the news, and the entertainment is greg james and the quiz etc.
How does it differ from commercial breakfast shows?
It’s just audio, no ads
Who you think the audience is from the content of your section? What evidence do you have for this?
The primary audience is the younger generation ranging from 17 - 25 middle-class people
What platforms is the show is distributed on?
Radio/ internet stream
assessment 1B
AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence
AO2 Apply knowledge and understanding (KU) of the theoretical framework of media to:
Analyse media products/ Make judgements and draw conclusions
Media Language and Representation
1. Explain how representations in adverts are constructed, and how they reflect the social and cultural contexts in which they were made. Refer to Source Ato support your points.
In this you must include:
· How issues/individuals/social groups are represented
· Reference to media language and the way it supports the representation (look at specifics such as typography, layout, etc)
· How the representations and stereotypes have been influenced by the social and cultural contexts
[20 marks]
2. Analyse how Big Issue magazine front covers represent social, cultural and/or political events. Use one or more examples you have studied to support your answers.
[20 marks]
In your answer you must:
· Explore how the combination of elements of media language on the magazine cover influence meaning
· Analyse the use of intertextuality to create meaning in the source
· Make judgements and reach a conclusion on the effects of the representations on society
3. How are the different groups or individuals represented in one music video you have studied?
In your answer you may refer to:
· How media language has been used to create these representations
· Whether these representations are underrepresented or misrepresented
· Positive or negative stereotypes
[20 marks]
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